DPDP Act 2023 · TRAI DLT · RBI Guidelines · IT Act 2000
India's compliance-first
messaging infrastructure
One API. WhatsApp, SMS, and Email. DPDP Act 2023 compliant — message content never stored, phone numbers hashed. Built for Indian SaaS businesses that want zero compliance headache.
3
Channels · one API
DPDP
Act 2023 compliant
99.9%
Uptime SLA
₹INR
GST invoices · no forex
Partner Dashboard
June 2026 · Fertiva Pro · 47 active clients
Active Clients
47
this month
Seat Revenue
₹23,453
base plan fees
Overage
₹4,820
excess usage
Invoice Due
₹28,273
1 Jul 2026
Plan distribution · 47 clients
Recent clients
Sri Ramya IVF Clinic
CORE
Active
Apollo Fertility Chennai
STARTER
Active
Nova IVF Coimbatore
PRO
Active
Compliance Framework
🛡️
DPDP Act 2023
Data protection compliant
📱
TRAI / DLT
Registered sender headers
💳
RBI Guidelines
Transactional SMS ready
🔒
IT Act 2000
Encrypted · Audit trail
🏥
Healthcare Ready
DISHA-aligned infrastructure
🇮🇳
Data in India
Indian servers · No cross-border
Message content processed in transit only · Phone numbers stored as one-way hash · Zero content retention after delivery
Who uses Zaploft
Built for every Indian SaaS vertical
Any SaaS product that sends messages to end users can integrate Zaploft as their messaging layer.
🏥
Healthcare SaaS
Appointment reminders, lab reports, IVF cycle updates — DPDP compliant, patient data never stored
💳
Fintech / NBFC
OTP, payment alerts, loan updates — RBI-compliant transactional SMS with DLT pre-registration
📚
EdTech
Fee reminders, result notifications, parent alerts — DPDP consent tracking built in
🛒
E-commerce
Order updates, delivery alerts, return confirmations — DLT registered, never blacklisted
🔧
Field Service SaaS
Technician dispatch, job updates, invoices — works for workshops, plumbers, electricians
🏠
Real Estate SaaS
Site visit confirmations, EMI reminders, RERA-aligned communication with full audit trail
⚖️
Legal / CA SaaS
Client communications, document alerts — masked numbers, zero content storage for client confidentiality
🚚
Logistics SaaS
Shipment tracking, delivery OTP, POD notifications — high volume, 99.9% uptime SLA
Why Zaploft
Not a tool. An infrastructure layer.
Your SaaS integrates once. Zaploft routes every message, handles all compliance, and gives your clients full visibility into their usage — automatically.
🔌
One API, three channels
POST to
/v1/messages with channel, template, and recipient. Zaploft handles routing, retry, and webhooks back to you.🛡️
DPDP-first architecture
Message content never stored after delivery. Phone numbers hashed — not readable by anyone. TRAI DLT registered. IT Act 2000 compliant. DPDP Act 2023 built-in from day one.
🏢
B2B2C partner model
Your SaaS is the partner. Your clients are sub-tenants. Each client gets their own usage dashboard, quota tracking, and messaging plan — all under your account.
🏥
Real example: Fertiva Pro uses Zaploft
Fertiva Pro (IVF clinic management SaaS) integrates Zaploft once. When a clinic signs up with Fertiva Pro, they are auto-registered in Zaploft. Every appointment reminder, lab report notification, and cycle update goes through Zaploft — invisible to clinic staff. Fertiva Pro sees per-clinic usage. You see everything.
Channels
Three channels.
One integration.
One integration.
WhatsApp Business Cloud API (Meta), DLT-compliant SMS (TRAI registered), and transactional email (Brevo) — three channels, one REST API. Message content never stored. Your SaaS integrates once and stays compliant forever.
WhatsApp Business API
Official Meta BSP. Marketing, utility, and authentication templates. Utility messages within 24h service window are free. Inbound replies never billed.
SMS (DLT-compliant)
TRAI DLT registered. Transactional and promotional SMS via Jio, Airtel, Vi, and BSNL. Custom Sender ID and template management. Bypasses DND for transactional.
Email (Brevo)
SPF, DKIM, DMARC configured. Transactional and marketing emails with delivery tracking. ₹0.10/email. Ideal for invoices, reports, OTP fallback, and system alerts.
22 Indian Languages
Template generation and message composition in Tamil, Hindi, Telugu, Kannada, Malayalam, Bengali, Marathi, and 15 more Indian languages. Built for India-first products.
Developer-first
One API call.
Any channel.
Any channel.
A simple REST API to send WhatsApp, SMS, or email. Delivery webhooks, template management, and full analytics. Integrate in hours, not weeks.
- ✓REST API with SDK support (Node.js, Python, PHP)
- ✓Delivery webhooks with real-time status updates
- ✓WhatsApp template submission and approval tracking
- ✓TRAI DLT template registration managed by Zaploft
- ✓Monthly usage reports with per-channel breakdown
- ✓Dashboard for non-technical team members
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API Quick Reference
REST API
// Send WhatsApp utility message
POST
https://api.zaploft.in/v1/messages/whatsapp
Authorization: Bearer <API_KEY>
{
"to": "+919876543210",
"template": "appointment_reminder_v2",
"language": "ta",
"params": ["Dr. Meera", "10:30 AM"]
}
// 200 OK — Response
{
"message_id": "msg_Z8f3kL9m",
"status": "queued",
"channel": "whatsapp",
"webhook_url": "https://your-app.in/webhooks/zaploft"
}
// Send SMS in one line
POST
/v1/messages/sms
"to": "+919876543210", "message": "Your OTP is 847291"
Integration
Live in four steps.
1
Sign up & choose plan
Choose your plan. Select which channels you need — SMS, WhatsApp, Email, or all three. Each channel has a one-time compliance setup. Your API key is scoped to channels you have activated.
2
Channel setup
What we handle per channel: DLT — TRAI principal entity registration, sender ID (header) submission, template pre-registration on Vilpower. WhatsApp — Meta Business verification, Cloud API setup, BSP onboarding, phone number registration. Email — Brevo domain verification, DKIM/SPF/DMARC DNS configuration. 1–7 days per channel. You never talk to TRAI, Meta, or your email provider directly.
3
Register templates
Submit WhatsApp and SMS templates through the Zaploft dashboard. We handle Meta and TRAI approval. Templates approved in 24–48 hours.
4
Integrate & go live
Add a single POST call to your codebase. Delivery webhooks confirm status. Full analytics dashboard for your team. Done.
Pricing
Simple pricing that grows with you.
Every plan includes WhatsApp, SMS and email with full Indian compliance managed for you. You only pay for what you send. All prices exclude 18% GST.
Direct plans for a business sending its own messages.
Solo
For small teams getting started
₹499/mo
per month
- 500 WhatsApp utility + auth msgs
- 500 SMS
- 2,500 emails
- 1 user
- All 3 channels, one dashboard
- Email support
Business
For growing clinics & businesses
₹1,499/mo
per month
- 1,000 WhatsApp utility + auth msgs
- 1,000 SMS
- 5,000 emails
- Up to 3 users
- Template management
- Priority support
Pro
For high-volume senders
₹3,999/mo
per month
- 2,500 WhatsApp utility + auth msgs
- 2,500 SMS
- 15,000 emails
- Up to 5 users
- Full analytics + CSV export
- Priority support
Only need one channel?
Focused plans for WhatsApp-only or SMS-only. Need both? A plan above costs less than two single-channel plans.
WhatsApp Focus
₹399/mo
- 500 WhatsApp utility + auth msgs
- Template management
SMS Focus
₹349/mo
- 500 SMS
- DLT-compliant delivery
Pay annually and save 20% on any monthly plan.
Pay only for what you send
Beyond the messages included in your plan, top up a wallet and use it anytime — the balance never expires. Per-message rates:
WhatsApp · Utility
₹0.35
per message
WhatsApp · Auth/OTP
₹0.35
per message
WhatsApp · Marketing
₹1.15
per message
SMS
₹0.25
per segment
Email
₹0.10
per email
Replies to your customers within 24 hours are always free. SMS is billed per 160-character segment (regional-language messages use more).
Optional
Add marketing
Run promotional WhatsApp campaigns on any plan. A one-time activation sets you up with your own dedicated marketing number — then choose how to pay for volume.
Marketing Activation
₹6,999 one-time
Your own dedicated WhatsApp number, set up for marketing
Pay as you go
₹1.15 per message from your wallet. Best for occasional campaigns — no commitment.
Marketing monthly plan
A fixed monthly fee with a marketing allowance:
Starter 5,000/mo · ₹5,249
Growth 15,000/mo · ₹14,999
Scale 40,000/mo · ₹37,999
Extra messages at ₹1.15 from wallet.
Starter 5,000/mo · ₹5,249
Growth 15,000/mo · ₹14,999
Scale 40,000/mo · ₹37,999
Extra messages at ₹1.15 from wallet.
Marketing bulk pack
Prepaid marketing credits that never expire — see the full pack sizes in Buy in bulk below.
Buy in bulk
Prefer to top up in volume? All packs are prepaid and never expire. A ₹499/mo platform fee covers the software, support and compliance — then buy the credits you need.
Transactional packs
Marketing packs
Also needs a one-time ₹6,999 Marketing Activation — your own dedicated number.
Credits never expire. Want your own branded sender? Dedicated WhatsApp ₹6,999 · branded email domain ₹1,999 · branded SMS header ₹4,999.
How we compare
Built for India. Priced for India.
| Feature | Zaploft | Twilio | MSG91 | Wati |
|---|---|---|---|---|
| DPDP-compliant architecture — content not stored, numbers hashed | ✅ | Varies* | Varies* | Varies* |
| No message content stored after delivery | ✅ | Varies* | Varies* | Varies* |
| TRAI DLT registration managed for you | ✅ | Varies* | Varies* | Varies* |
| B2B2C partner model (sub-tenants) | ✅ | ❌ | ❌ | ❌ |
| INR billing + GST invoices | ✅ | ❌ | ✅ | Partial |
| India-based platform hosting | ✅ | Varies* | Varies* | Varies* |
| Per-client usage dashboard | ✅ | ❌ | ❌ | ❌ |
| SMS overage rate | ₹0.25/msg | ₹5.50+/msg | ₹0.18–0.30 | WhatsApp only |
✅ indicates a capability built into every Zaploft plan. Competitor columns marked "Varies*" reflect that capabilities differ by provider and plan — please verify current details directly with each provider. This comparison highlights Zaploft's India-specific compliance and multi-channel coverage and is not a statement about any other provider's legal compliance. Feature and pricing information as of July 2026.
Ready to add messaging
to your product?
One API. Three channels. Full Indian compliance. Get started in minutes.